It’s hard to start a business; however, there is now a plethora of free and low-cost tools you can use to grow their business. For instance, you can use Meta products to help you launch and grow your business. In this blog, I’ll give you an overview of Meta products and how they can help your business.
Who Is Meta?
If you are like most solo and micro business owners, you might not understand who’s Meta. Meta (formerly Facebook) is a social powerhouse that has been around for over a decade. It has grown from an app for college students to one of the most popular social networking sites globally.
Meta products are not just for you to share updates with families and friends—they also have tools and services to help help your business grow.
What Are the Benefits of using Meta Products?
Meta products bring many advantages for small businesses. It allows you to reach a broad audience with their ads. Furthermore, Meta tools help you with analytics to understand what kind of content resonates best with their audience. It helps them make friends and connections that could lead to future business deals.
The ultimate benefit—Meta offers free products and services. A startup business can use tactics to reach a large audience for free.
Meta Products That Can Help You With Your Startup Business
Now let’s look at some of Meta products.
Facebook is a well-known social media platform with a vast user base. The tools on Facebook help users access their data and make better use of their time on the site.
Some tools include a mobile app, in-app browser, new ways to share photos, and chat features.
Meta View is a Meta Product that integrates with other apps and provides insights relevant to the user, which can help your business see how their marketing efforts work together. It gives you the ability to take action on these insights and improve the customer experience across channels.
Messenger has evolved from just a way to have private chats with friends to including the ability for small businesses to connect with their customers. It allows you to provide customer service to both clients and potential clients.
Instagram is one of the most well-known, fastest-growing platforms in the world. With around one billion monthly active users, Instagram is an excellent way for small businesses to grow their brands. For instance, businesses can buy “sponsored posts” from Instagram displayed on targeted users’ feeds.
Portal-branded services now include integrated tools and services that you can use to stay connected to your customers. You can use Portal devices to stay connected to colleagues on the go.
Oculus products for business help you eliminate physical distance as a hindrance to connecting with your team. It offers several products and services designed to help small businesses succeed. These products and services include:
- A virtual reality headset for gaming, entertainment, and more
- A platform for developers to create VR content
- Services that allow you to create an app in minutes
Meta Shops is an online marketplace for small businesses to sell their products. It is a marketplace where small business owners can list their products and sell them to customers without any cost.
The platform provides various tools that make it easy for sellers to list, promote and manage their business online. Shops include tools such as SEO optimization, social media marketing, and email marketing.
You can use Spark AR as a small business tool to create augmented reality products. This Meta product allows you to create augmented reality experiences without coding experience.
Meta Audience Network
Meta Audience Network is a mobile advertising platform that enables small business owners to show ads to people on Facebook and Instagram. The audience network opens your brand to people who might not be aware of your products or services, allowing you to gain more market share.
NPE Team Apps
Meta’s New Product Experimentation (NPE) Team apps are is run by a team of developers who offer a range of apps to assist you with different tasks in the workplace.
Meta Business Tools
Meta Business Tools is a suite of products to help businesses grow and manage their business on Facebook. The suite features a variety of tools that can help companies build, manage, and measure their presence on the platform. For example, there are tools for managing your Page, driving traffic to your website, measuring your marketing performance with analytics tools, and connecting with customers through Messenger.
Businesses can use these tools to create a more personalized experience for their customers by understanding what they want and providing them with it.
Daley Consulting, LLC, located in McDonough, GA, serves clients locally and nationally. We believe in empowering and supporting small businesses. Starting a business involves enough risks and hard work, and that’s why we want digital marketing to work for you without costing your savings. Follow us on Facebook at Daley Consulting, LLC.