Article writing is a necessary task for any Internet Marketer. Small businesses often downplay the importance of digital marketing; however, 81% of consumers conduct online research before purchasing something. Daley Consulting, LLC, located in McDonough, GA, offers content writing services; however, you can also get better at writing by starting to write.
Is Article Writing Important for Small Business Owners?
Small business owners must market their business and therefore are article writers. You can establish yourself as an industry expert by writing, thus, leading to more customer leads and business opportunities.
Online article writing also helps improve SEO (search engine optimization) for a business’ website, helping potential customers find them online.
Benefits of Article Writing
Online writing includes a multitude of benefits.
Build Credibility and Trust With Potential Customers
Informing and educating potential customers helps you build trust and credibility. By providing helpful information, you increase your long-term conversion rate.
Ultimately, providing quality content helps you build long-term relationships with existing and potential customers, leading to steady growth for your business.
Build Brand Awareness and a Strong Online Presence
There is no question that quality article writing helps with brand awareness and a strong online presence. As you strive to create an online presence, the quality and frequency of your content offerings are of utmost importance. Article writing allows businesses to share their unique story, voice, and point of view with their target audience.
Improve Your SEO With Article Writing
When you write articles, you provide valuable content for your website or blog. Google loves valuable content and will rank your website or blog higher in its search engine results pages (SERPs).
Furthermore, article writing also helps build links to your website or blog, another important factor for SEO. So, if you are looking to improve your SEO, article writing is a tactic that you should consider.
Article Writing Tips for Startup Business Owners
1) Effective article writing requires you to know your audience
It is crucial to craft your content to your audience’s needs when writing articles. If you are unsure who your audience is, conduct research to determine this. Once you know your audience, you can specifically write articles that will appeal to them. Consider the following information about your audience:
- Their interests,
- Their problems
- The solutions that solve their problems
- Using a tone and style of writing that resonates with them
2) Use data and statistics to back up your points
Using data and statistics will help you gain credibility with all potential stakeholders, including your customers, investors, and Google. It also shows potential customers that you are invested in knowing who they are and addressing their needs.
3) Create irresistible headlines
You have up to 20 seconds to grab your reader’s attention. If you can write a captivating headline, you will attract more traffic more readers, leading to increased web traffic. Ultimately more traffic will improve your search engine rankings.
4) Craft an alluring introductory paragraph
Here’s the good news, 8 out of 10 people will read your headline. Sadly, only two out of ten will read the rest. Increase your odds of keeping your readers’ interests by having a well-constructed introductory paragraph.
Pique their interest with an intriguing first sentence followed by two or three sentences to let your audience know the topic you’re addressing.
5) Personalize the Article
Effective article writing includes elements of personalization. Use an avatar or persona to write directly to your audience. New entrepreneurs make the mistake of attempting to solve everyone’s problems. Avoid this mistake by using your research to build one or more personas; however, each article should only target one of them.
6) User powerful visuals
Visuals can be a powerful tool. Graphics and charts help break up the text and make an article more visually appealing, but they can also help communicate a message more effectively.
For small business owners, it’s important to use visuals to reinforce the key points that you are trying to make in your article. In addition, using visuals can also help capture the reader’s attention and help to keep them engaged.
7) Stick to the point when writing articles
Effectively communicate to your audience by writing concise and to-the-point articles. This way, your readers will be able to quickly and easily understand what you’re trying to say. Additionally, concise writing will help you stay on track and ensure that your articles are well-organized.
8) Bring your content to life
Use storytelling to get your point across. When you write articles, you can share your own experiences as a business owner and how you overcame challenges. Captivating stories can help your readers connect with you and your business.
Additionally, using storytelling can help you explain complex concepts for your readers to understand. When readers feel like they understand you and your business, they are more likely to trust you and do business with you.
9) Use SEO tactics
SEO is essential for a few reasons. First, it helps businesses rank higher in search engine results pages (SERPs), ensuring that more people see their content. Second, it can help businesses generate more leads and sales from their website visitors. Finally, good SEO practices can help you create better content, improving your website visitors’ overall experience.
10) Experiment With Your Writing
Not all content has to be in the form of a written article. Try incorporating videos, infographics, and other types of content to keep readers engaged. Check your metrics to see what type of format resonates with your readers.
Is Article Writing for You?
The hardest part about article writing is getting started. The more you write, the better you’ll get. However, writing is not for everyone. Moreover, if you are a solopreneur, you may not have the time to write. Daley Consulting, LLC offers monthly writing packages starting at $250.00. We’ll help you create a content strategy to help you rank locally and expand your reach as you grow. Give us a call today to learn more about our content writing services.